The Importance of Campaign Yard Signs
Campaign yard signs not only represent the voting public’s right to “have their say,” they clue them in that their civic duty is near. Looked at in this light, they are not to be taken lightly.
Further Your Candidate’s Cause with Election Yard Signs
Election yard signs may be considered bottom-of-the-barrel marketing when compared to more flashy forms of political advertising. However, they are a favored grassroots marketing tool that has stood the test of time. Used by local political candidates and those who aspire to national offices as well, they are tried, true and effective. One might say that election yard signs are the granddaddy of all forms of political marketing.
Taking the time to properly design your candidate’s political yard sign can mean the difference between a “Yay” or “Nay” vote. Why? Because design speaks to the brand that is your candidate. Americans are bombarded by thousands of messages every day. What’s going to make your candidate’s get through? You want your candidate to be remembered not just when a potential voter sees a sign, but come voting time as well.
2 Crucial Design tips for Election Yard Signs
Make it Readable: The first tip in designing an effective, vote-getting political yard sign is to make it readable. Many overlook this simple fact by trying to crowd too much on one sign. Go for one impactful message to be effective.
Give it Purpose: Election yard signs generally fulfill one of three objectives: to raise awareness about a candidate, to get votes for a candidate and/or to sway the votes away from a candidate. An effective sign should address all three – just one.
