The Big Chiropractic Marketing Lie this Year
Chiropractors are being fed some major untruths about marketing, and I feel the need to set the record straight so that no one else falls into the trap. When chiropractors give into this lie, they can see their practice suffer huge consequences in the face of present innovations and changes.
While I was reading this months current issue of a major chiropractic publication, I came across and “advertisement” that basically stated that social media and internet marketing for chiropractors is dead. I had to take a second look because I thought surely no researched person or marketing authority would be that ignorant to voice such a comment…. but there it was.
Now, this chiropractic coaching group obviously made this statement so the average chiropractor would look more heavily at their chiropractic marketing system, but they appeared serious! In my opinion, it was not a good idea to include obvious untruths about social media and chiropractic internet marketing. They even had the nerve to say that people aren’t searching the internet as much in 2009 and that the glory days were gone.
Frankly, those ridiculous claims make this consulting group look foolish and outdated! Only an unqualified “expert” would say that the internet and social media are dead. I mean, look at how Barack Obama won the presidency by a landslide. His closest campaign advisers credited the viral aspects of social networking, video marketing, and other types of social media for his astonishing rise so fast. I could literally list hundreds of examples here.
Web 2.0 chiropractic marketing through the use of social media outlets is giving chiropractors more freedom and flexibility daily. The chiropractor does NOT have to do everything himself, as it’s easy to train a CA or marketing director to implement. Consistency is the most important part of your social marketing campaign, though. Devoting as little as a half an hour every day can have major pay-offs in little time. There has never been a better for chiropractors to brand themselves quickly and effectively, too.
My practice took a decent amount of strategic planning and calculated action to build up and so will yours. Making one single video and posting it on Facebook is not going to get you 15 new patients walking through your door each month, but when you invest in the snowball effect of social media marketing, and really put in the consistent effort, you can create an avalanche of new patients. But listen, not all DCs have the right mentality to use this marketing wave of the future. Theyre stuck in the old school belief that one size fits all when it comes to chiropractic marketing.
Where does one begin when theyre planning a virtual chiropractic marketing blitzkrieg? The answer is video marketing, without a shadow of a doubt. Video marketing was not only the most successful marketing tool of 2008, but it is also showing to be an even bigger powerhouse in 2009. With chiropractic video marketing, you put your name, face, and practice out into the world, letting everyone see the personal and human side of your business. They feel like they know you immediately. This is perhaps the most invaluable marketing tool at your disposal.
Authenticity is what is going to get new patients through your doors. You want to sound as natural as possible on these videos, without being phony or scripted. This is key and I think its the biggest oversight of doctors who try video marketing and social media. People will trust you when they see the genuine and natural you. If you can present that, then your business will remain strong during these difficult economic times.
