Generating A Niche Presence On Google
Let’s start at the beginning. Just what is a niche marketing? A niche is defined as “a small space or notch”. A second definition is “a space or activity for which a person is best fitted”. Both definitions apply but especially the second. Niche marketing therefore can be described as marketing within a well defined area in which the person or company is well fitted.
In the world of Google and search engines the goal is to appear at or near the top of the list when someone is submitting a keyword or phrase in search of a product, service, or information. Most users of Google won’t go beyond the first or second page of results unless they haven’t yet found what they are looking for.
If you have a travel site for example and “travel” and “vacation” are your primary keywords you will find yourself lost in the competition. You may not even find your website in Google unless you search through the night. To place high on the Google listings or “dominate” those listings you’ve got to establish a well defined niche and have the keywords to match. Once you’ve established your niche you’ll begin to find that online marketing really works.
Advertising a agreat vacationa anywhere is not going to be sufficient. However if you feature a vacation to Michigan’s Upper Peninsula, a special place in the Caribbean, or Washington’s San Juan Islands you are starting to move towards finding your niche. A niche in reality is a thing that you will know as much as or more then anyone else about.
A key role in search engine dominance is supply and demand. If the hula hoop did not already exist, and were to be invented now, imagine the role the Internet would play. The inventor would simply need to issue a few press releases to announce his product to the world. People then turning to Google and entering ahula hoopa as a search term would then end up with search results that would all lead back to the inventors website. The inventor would have adominated Googlea. Although the hula hoop was a success without Google or the Internet, the lesson here should be apparent.
Whether you are offering a product or a service, it needs to be in demand and have a limited number of suppliers. It is also a huge help if you know what you are talking about, which it is likely you will if you are offering your own product or service. Large demand, few competitors, and your personal credibility can be made to add up to a dominant Google search position.
Starting your own marketing business online may not be easy. In fact failure is likely unless you are able to find your niche early on. A good method to assist with finding a niche is to to use brainstorming. Make a list of all the marketing possibilities you can think of. Do not worry about the individual merits of each item on the list, just write down as many possibilities as you can. Then go through the list and examine the supply and demand possibilities for each item. Once something with high demand and limited competition is found, you are on your way to a successful niche marketing business.
Often an opportunity can be right in front of us, and we won’t even notice it. It is important to consider what you are able to offer to the world. Most people have more to offer then they ever realize. Look for things that are unique, something others value, or find interesting and market it. It sounds easy, but can take a lot of effort and work. Like most things in life success is not guaranteed, but with a little luck and some perseverance niche marketing can work for you.
